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Commercial Art in the Digital Age

, Commercial Art in the Digital Age

commercial art, digital age, graphic design, online art market

 

Commercial Art in the Digital Age

 

commercial art, digital age, graphic design, online art market

commercial art, digital age, graphic design, online art market

 

Simply put, the Internet has vastly changed the nature of fine art education and art jobs in the digital age. Graphic design has become an ever-changing landscape of computer programs with a high turnover, compelling commercial fine art graduates to continually renew their skills and learn new iterations of these programs or risk falling behind in their field. The digital age has made it easier than ever before for artists to get their work in front of a multitude of viewers, but the proliferation of the Internet has also directly contributed to the creation of an order of magnitude more media than the markets prior to the digital age. This means that commercial artists have more job opportunities (especially in online art markets, where every firm is looking for succinct print advertisements) but also drastically more competition.

 

commercial art, digital age, graphic design, online art market

commercial art, digital age, graphic design, online art market

 

When it comes to fine art education, many potential students may wonder if the glut of graphic designers currently on the market makes art education less valuable as a career choice. While it’s true that art education does not provide the same guarantee of long-term salary and job security that, say, a degree in alternative energy engineering would, the incredible artistic variety in online markets makes commercial art a viable option almost everywhere in the developed world, particularly in large municipalities. Photo manipulation, video editing, printing, 3D printing (itself a burgeoning manufacturing industry), and advertisement writing are all extremely viable paths for the commercial artist.

 

commercial art, digital age, graphic design, online art market

commercial art, digital age, graphic design, online art market

 

The explosion in online fine art markets has made these jobs extremely competitive, however, with many commercial art firms choosing to outsource their content creation to firms around the world. To remain competitive long-term in a large online art market venue (such as Chicago or New York) requires not only talent, but discipline, timeliness, and networking. Yet despite these stiff job requirements, current graphic designers need not avoid furthering their educations in anticipation of a bear market for their work. Many online art markets now partner with local colleges and universities to offer internships and educational grants for students studying graphic design. Many commercial art firms also offer job training to every employee, which is an excellent business strategy in an industry where each firm is in direct competition with several other local vendors and employees have direct knowledge of any given company’s marketing campaigns. New graphic designers are advised to negotiate for as much job training as possible, both to remain competitive in their new position but also to gird themselves against future lulls in local art markets, allowing them to transfer their skills to a wider range of locales.

 

commercial art, digital age, graphic design, online art market

commercial art, digital age, graphic design, online art market

 

Keywords: commercial art, digital age, graphic design, online art market, fine art